App Clip Card

The App Clip Card is the first thing users see before they launch your App Clip. It appears as a compact card at the bottom of the screen, displaying your App Clip’s branding and a call-to-action. The card’s quality directly affects whether users tap “Open” or dismiss it.

Card Elements

• Header image: 1800x1200 pixels, displayed at 3:2 aspect ratio
• Title: Up to 32 characters. Should communicate the action or benefit
• Subtitle: Up to 56 characters. Adds context to the title
• Call-to-action button: “Open” by default

Default vs Advanced Experiences

Each App Clip has one default card that appears for any registered URL. Advanced experiences allow different cards for different URL patterns or locations. A restaurant ordering app can show each restaurant’s name and branding on its specific card.

Card Optimization

The App Clip Card is essentially a micro-conversion step. Optimizing it follows the same principles as store listing optimization:

• Use a clear, branded header image that communicates the experience
• Lead with an action-oriented title (“Order Food,” “Pay for Parking”)
• Add context in the subtitle (“Skip the line at any location”)
• Test different card configurations to improve tap-through rate

Configuration

Cards are configured in App Store Connect under your app’s App Clip section. Changes require review but do not require a new app binary.