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Privacy Policy (for Apps)
A legal document required by both app stores that explains how an app collects, uses, stores, and shares user data.
A Privacy Policy for apps is a legally required document that discloses how an application collects, uses, stores, shares, and protects user data. Both Apple and Google require every app that gathers user data to provide a publicly accessible privacy policy URL at submission.
What to Include
- Types of data collected - list all categories such as personal information, usage data, device identifiers, and location data
- Purpose of collection - explain why each type of data is needed
- Third-party sharing - disclose any data shared with analytics providers, ad networks, or other partners
- Data retention - state how long data is stored before deletion
- User rights - describe how users can access, correct, or delete their data
- Security measures - outline the steps taken to protect user information
- Contact information - provide a way for users to reach you with privacy concerns
Platform Requirements
Apple requires a privacy policy link in App Store Connect for all apps. Google Play requires one in the Store Listing section and also mandates a Data Safety summary. Apps lacking a valid policy link face rejection during review.
Keeping It Current
Update your privacy policy whenever you add new data collection, integrate new third-party SDKs, or change how you process user information. Notify users of major changes and ensure the linked document reflects your app’s current behavior.