App Rejection

An App Rejection occurs when Apple’s review team determines that a submitted app or update does not meet the standards set by the App Store Review Guidelines. The developer receives a notification identifying the specific guidelines that were violated, along with an explanation of the issues found.

Common Reasons for Rejection

• Bugs and crashes - the app does not function as expected or has stability issues
• Incomplete information - missing privacy policy, unclear app description, or absent demo credentials
• Guideline violations - use of private APIs, misleading metadata, or prohibited content
• Design issues - poor user experience, non-standard UI that confuses users, or broken navigation
• Privacy concerns - collecting data without proper disclosure or requesting unnecessary permissions

How to Respond

When an app is rejected, developers can communicate with the review team through the Resolution Center in App Store Connect. The best approach is to address every issue cited in the rejection notice, provide clear explanations of changes made, and resubmit. If a developer believes the rejection was made in error, they can appeal the decision through the App Review Board.

Preventing Rejections

Thoroughly test your app before submission. Review the latest guidelines, especially after Apple updates them. Ensure all metadata is accurate and complete. Providing detailed reviewer notes can help clarify features that might otherwise be misunderstood during review.