app-store
App Store Review Guidelines
Apple's comprehensive set of rules that all apps must follow to be accepted for distribution on the App Store.
The App Store Review Guidelines are a detailed document published by Apple that outlines every requirement an app must meet before it can be listed on the App Store. These guidelines cover safety, performance, business practices, design, and legal compliance, and they apply equally to new submissions and updates.
Key Sections
The guidelines are organized into five main areas:
- Safety - apps must not contain objectionable content, protect user privacy, and avoid harmful behavior
- Performance - apps must be stable, complete, and accurate in their descriptions
- Business - rules around in-app purchases, subscriptions, advertising, and the use of Apple Pay
- Design - expectations for user experience quality, interface standards, and platform conventions
- Legal - compliance with local laws, intellectual property rules, and data handling requirements
Why They Matter for Developers
Understanding the guidelines before development begins saves time and prevents costly rejections. Apple updates these rules regularly, and developers are expected to stay current. Common violations include misleading metadata, broken functionality, and improper use of private APIs.
Staying Compliant
Developers should review the guidelines before every major submission, subscribe to Apple developer communications for updates, and reference specific guideline numbers when responding to review feedback. Building compliance into the development workflow from the start is far more efficient than fixing issues after a rejection.