Maps Place Card

A Maps place card is the information panel that appears in Apple Maps when a user taps on a business, landmark, or point of interest. It shows the location’s name, address, hours, phone number, photos, ratings, and available actions. For app developers, the place card is a valuable discovery surface because it can display buttons for your routing app or App Clip directly alongside the business details.

Routing Apps on Place Cards

When a user views a place card and taps “Directions,” Apple Maps checks which routing apps have declared coverage for that location. If your app’s coverage area includes the destination, your app appears as a directions option alongside Apple’s built-in routing. This gives your app visibility at the exact moment a user is deciding how to get somewhere, which is a high-intent discovery point that often leads to strong engagement.

App Clips and Place Cards

Businesses can associate App Clip experiences with their Apple Maps listing. When a user opens the place card for a participating location, an App Clip banner appears, letting them launch a lightweight app experience without a full download. This connection between physical places and instant app access makes place cards a bridge between map exploration and app discovery, benefiting both businesses and developers.