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Maps Place Card
The location details screen in Apple Maps that displays business information, photos, reviews, and routing app options for a specific place.
A Maps place card is the information panel that appears in Apple Maps when a user taps on a business, landmark, or point of interest. It shows the location’s name, address, hours, phone number, photos, ratings, and available actions. For app developers, the place card is a valuable discovery surface because it can display buttons for your routing app or App Clip alongside the business details.
Routing Apps on Place Cards
When a user views a place card and taps “Directions,” Apple Maps checks which routing apps have declared coverage for that location. If your app’s coverage area includes the destination, it appears as a directions option alongside Apple’s built-in routing. This grants visibility at the exact moment a user decides how to get somewhere - a high-intent discovery point that often drives strong engagement.
App Clips and Place Cards
Businesses can associate App Clip experiences with their Apple Maps listing. When a user opens the place card for a participating location, a banner appears offering a lightweight app experience without a full download. This connection between physical places and instant access makes place cards a bridge between map exploration and app discovery, benefiting both businesses and developers.