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Preview Video
A short video on an app's store listing that demonstrates the app experience in motion. Autoplays on iOS and can significantly influence conversion rate.
Preview videos (called “App Previews” on iOS and “Promo Videos” on Google Play) are short videos that appear on your store listing and demonstrate your app in action. On iOS, they autoplay silently when users view your listing.
Impact on Conversion
A well-made preview video can increase conversion rate by showing users exactly what the experience feels like before they download. Movement and interaction are more compelling than static screenshots for demonstrating complex features, smooth animations, or dynamic content.
Platform Specifications
iOS App Previews:
- Up to 3 videos, each 15-30 seconds
- Autoplay silently with captions
- Must show the actual app running on a device
- First frame serves as the poster image in search results
Google Play Promo Videos:
- 1 video, hosted on YouTube
- Does not autoplay
- Can include cinematic elements beyond screen recording
- Thumbnail shown in the store listing
Best Practices
- Show the core value proposition in the first 5 seconds (many users won’t watch beyond that)
- Use text overlays or captions since autoplay is muted
- Demonstrate real app functionality, not marketing animations
- Keep it short and focused on 2-3 key features
- End with a clear call-to-action
When Not to Use Video
Not every app benefits from a preview video. Simple utility apps or apps with straightforward functionality may be better served by strong screenshots. Test whether adding a video improves or reduces your conversion rate.