aso
Store Listing
The complete presentation of an app in the App Store or Google Play, including all text metadata, visual assets, ratings, reviews, and pricing information that users see before downloading.
A store listing is everything a user sees on your app’s page in the App Store or Google Play. It is your app’s storefront, and every element on it affects whether a visitor becomes a user.
Store Listing Elements
Text elements:
- App name/title (30 characters)
- Subtitle (30 characters, iOS only)
- Short description (80 characters, Google Play only)
- Full description (4,000 characters)
- Promotional text (170 characters, iOS only)
- What’s New (release notes)
- Developer name
Visual elements:
- App icon
- Screenshots (up to 10 per device size)
- Preview video (up to 3)
- Feature graphic (Google Play only)
Social proof elements:
- Average star rating
- Number of ratings and reviews
- Individual review text
Commercial elements:
- Price (free or paid)
- In-app purchase listings
- Subscription options
- Age rating
Above the Fold
Users make most of their download decisions based on what they see without scrolling. On iOS, this includes the icon, title, subtitle, first three screenshots, and rating. On Google Play, it includes the icon, title, short description, feature graphic, and rating.
Optimizing these “above the fold” elements has the greatest impact on conversion rate.
Store Listing Optimization
The process of optimizing your store listing is the core of ASO. It combines keyword optimization (making sure you rank for relevant search terms) with conversion rate optimization (making sure visitors download). Both must work together for effective organic growth.
Use app intelligence tools like ASODOG to track how your listing elements compare to competitors and how changes to your listing affect your keyword rankings and conversion rate over time.