analytics
Uninstall Rate
Percentage of users who delete the app after downloading.
What Is Uninstall Rate?
Uninstall rate measures the percentage of users who remove an app from their device after installing it. This metric is typically calculated over a specific time window, such as 7 days, 30 days, or 90 days post-install. Unlike churn rate, which tracks users who simply stop engaging, uninstall rate captures the definitive action of deleting the app entirely. It provides a clear signal of user dissatisfaction or mismatched expectations.
Impact on ASO and Store Rankings
App stores monitor uninstall data as a quality signal. A high uninstall rate, especially within the first few days after download, suggests that the app does not meet user expectations set by its store listing. This can negatively affect an app’s ranking in search results and category charts. Google Play in particular has been known to use uninstall data as a factor in its ranking algorithm, making this metric especially important for Android developers.
Reducing Uninstall Rates
Lowering uninstall rates begins with aligning the store listing with the actual app experience. Misleading screenshots, exaggerated descriptions, or unclear feature communication all contribute to early uninstalls. Improving onboarding flows, reducing app size, and ensuring strong first-session performance help users find value quickly. Monitoring uninstall rates by acquisition channel also reveals which traffic sources bring users with the best long-term fit.