analytics
Uninstall Rate
Percentage of users who delete the app after downloading.
What Is Uninstall Rate?
Uninstall rate measures the percentage of users who remove an app from their device after installing it. Teams calculate this metric over a specific window, such as 7, 30, or 90 days post-install. Unlike churn rate, which tracks users who stop engaging, uninstall rate captures the definitive action of deleting the app. It provides a clear signal of dissatisfaction or mismatched expectations.
Impact on ASO and Store Rankings
App stores monitor uninstall data as a quality signal. A high removal rate within the first few days after download suggests the app fails to meet expectations set by its store listing. This can hurt an app’s ranking in search results and category charts. Google Play in particular uses uninstall data as a factor in its ranking algorithm, making this metric critical for Android developers.
Reducing Uninstall Rates
Lowering removals begins with aligning the store listing with the actual app experience. Misleading screenshots, exaggerated descriptions, or unclear feature communication all drive early deletions. Improving onboarding flows, reducing app size, and ensuring strong first-session performance help users find value fast. Monitoring rates by acquisition channel also reveals which traffic sources bring users with the best long-term fit.