app-store
Apple Developer Program
Apple's enrollment program that grants access to distribute apps on the App Store, use TestFlight, and access developer tools and APIs.
The Apple Developer Program is the gateway to publishing apps on the App Store. Developers must enroll and maintain active membership to distribute apps, access beta versions of Apple operating systems, and use platform capabilities like CloudKit, push notifications, and Sign in with Apple.
Individual vs Organization Enrollment
Apple offers two enrollment types, both priced at $99 per year. Individual enrollment targets solo developers and uses the developer’s personal legal name on App Store listings. Organization enrollment serves companies and other legal entities, requiring a D-U-N-S number for verification. The entity’s legal name appears as the seller on all published apps.
What You Get
Active membership unlocks distribution on the App Store and Mac App Store, TestFlight for beta testing, early access to beta OS releases and developer tools, and full use of App Store Connect for managing listings, analytics, and pricing. Members also gain technical support incidents and the complete suite of Apple frameworks and APIs.
Why It Matters for ASO
The developer name on your App Store listing comes from your enrollment type. Organization accounts display a company name, which carries brand recognition and potential keyword value. Team management features let you assign an ASO-focused Marketing role, granting metadata access without exposing code or financial data.