app-store
Individual Developer
A single-person enrollment in the Apple Developer Program where the developer's personal name appears on app listings instead of a company name.
An individual developer account is the simplest way to join the Apple Developer Program. It is designed for solo developers who publish apps under their own legal name. The membership costs $99 per year, matching the organization enrollment price, and provides access to the same distribution tools and APIs.
When to Use It
Individual enrollment fits when you lack a registered legal entity, want to start quickly without the D-U-N-S verification process, or accept having your personal name displayed on the App Store. Apple approves individual accounts faster than organization enrollments because fewer verification steps are required.
Limitations
The most visible limitation: your legal first and last name appears as the developer on all app listings. You cannot use a brand name, trade name, or DBA. There is also no team management, so you cannot invite others to help manage apps, metadata, or finances through App Store Connect. All account responsibilities rest on one person.
When to Upgrade
Consider switching to an organization enrollment if you form a legal entity, need to add team members with role-based access, or want a company name on your listings. The developer name change that comes with upgrading can strengthen App Store Optimization (ASO) by displaying a more recognizable or keyword-relevant brand name.