What is D-U-N-S number?

What is a Data Universal Numbering System (DUNS) Number?

The Data Universal Numbering System, abbreviated as DUNS or D-U-N-S, is a proprietary system developed and managed by Dun & Bradstreet that assigns a unique numeric identifier, referred to as a "DUNS number" to a single business entity. It was introduced in 1963 to support D&B's credit reporting practice.

A data universal numbering system or DUNS number is a unique, nine-digit series of numerals that identifies a business. Dun & Bradstreet (D&B) creates the number, which generates a business profile in its database and provides a company's name, phone number, address, number of workers, and line of business, along with other relevant corporate information.

The DUNS number is the most widely used method for identifying companies in the United States. Dun & Bradstreet maintains up-to-date information on hundreds of millions of global businesses.

How a DUNS Number Works

Dun & Bradstreet created its data universal numbering system (DUNS) in 1963 to identify businesses as part of its business credit reporting system.

In 1994, DUNS became the standard business identifier for federal government electronic commerce.

Listed companies include major corporations, small business owners, nonprofit organizations, and partnerships. Its users include the U.S. government, the United Nations, and major retailers such as Target (TGT).

The DUNS number provides information related to a company such as its official business title, name, financial data, trade name, payment history, economic status, and executive names. Further, the number allows a company to search for information about other companies and helps businesses find potential customers, partners, or vendors.

The federal government requires all existing and potential contract vendors, grant recipients, and cooperative agreement applicants to have a DUNS number.

Registering for a DUNS number is voluntary. However, the identifier is necessary to bid on local, state, or government contracts and apply for federal grants or other credit with a lender. It also allows for the confirmation of the credibility of a business and helps with conducting business with retailers and some foreign countries.

Applying for a DUNS Number

Applying for a DUNS number is done through the DUNS website. Businesses based in the U.S. may request a DUNS number for free. An authorized representative of the company must complete the application, and receiving a DUNS number may take up to 30 days.

However, the number can be obtained within 24 hours at no cost if applying as part of a federal government contract. The authorized representative of the company will need to provide a legal company name, headquarters company name and address, physical address, mailing address, telephone number, contact name and title, and the number of employees at the physical location.

A DUNS number is specific to a physical location. Therefore, a company would need separate DUNS for each of its physical locations such as a branch, division, or headquarters. It is the organization's responsibility to manage its DUNS numbers and verify that information is accurate.

The DUNS Number Lookup tool is used to check whether a business has a DUNS number. The D&B database allows for accessing the company's D&B business credit score, reviewing and updating an existing D&B credit report, viewing and printing a copy of its D&B credit report, reviewing and disputing payment history, and updating financial information.

Special Considerations

The DUNS number is used to identify a business registered with Dun & Bradstreet. The listing of companies with another credit bureau, such as Experian, will not be found on the D&B database since the credit bureaus each maintain unique databases

Execute your ASO strategy with one tool

ASO.DOG gives detailed analytics about IOS and Android apps.

ASO DOG - ASO strategy with one tool